With integrity as the sail and quality as the paddle, we will write a new chapter in the steel marketing

As the "vanguard force" for the expansion of the group's business, the Shunchen sales team has been deeply involved in the industry for over a decade. They have long abandoned the simple "product promotion" positioning and transformed into a "steel solution service provider" close to customers. Facing the complex demands of various business segments such as photovoltaic new energy, curtain wall engineering, and agricultural greenhouses, the team broke through traditional sales barriers and established a "production-sales-research-service" collaborative mechanism. They efficiently linked the front-end market feedback with the back-end production and technical departments to achieve full-chain empowerment from product supply to customized services.

In the photovoltaic new energy sector, for the market promotion of core products such as zinc-aluminum-magnesium brackets and aluminum alloy guide rails, the sales team actively studied industry policies and technical standards, and conducted on-site investigations in multiple photovoltaic power stations and industrial and commercial rooftop projects across the country. Facing the individualized demands such as climate differences and construction conditions in different regions, they collaborated with the Shunchen Zhongsheng and Yu Hui New Energy Technology teams, tailored product solutions and installation suggestions, and successfully promoted Shunchen photovoltaic accessories and engineering services to multiple key projects across the country. With the advantages of "precise matching + efficient response", they won high recognition from customers.

In the traditional steel and curtain wall engineering sector, the sales team leveraged the production capacity of the group's four major hot-dip galvanizing lines and over 20,000 square meters of storage facilities to establish a nationwide marketing network. To ensure the material supply for major curtain wall projects, the team adopted a "one-on-one on-site service" model, constantly tracking the project progress, coordinating with the storage and logistics departments to optimize the distribution plan, and ensuring that hot-dip galvanized angle steel, channel steel, and other products were delivered to the construction site on time and in the required quantities. For the customized demands for special-sized steel, they actively reached out to Shunwang Technology's processing team, following up throughout the production process and quality inspection, using "visible professionalism and tangible reliability" to build a solid foundation for cooperation.

Overcoming difficulties in the market and demonstrating responsibility, working collaboratively to enhance cohesion. Facing the fluctuations and competition in the steel market, the Shunchen sales team maintained an energetic attitude and adopted a combination of "online precise promotion and offline in-depth visits" to continuously expand the customer base. The team regularly held skill training and experience sharing sessions, focusing on improving core capabilities such as new product knowledge, negotiation skills, and customer service. At the same time, they established a complete customer file and after-sales follow-up system to enhance customer loyalty with meticulous services. From the core market of Beijing-Tianjin-Hebei to key regions in the Yangtze River Delta and Pearl River Delta, from domestic trade to expansion of import and export business, the sales team's footprints covered the entire country, spreading the reputation of Shunchen brand to every cooperation scenario.

"Not only selling products, but also being long-term partners." This is the common belief of Shunchen's sales team. Over the past decade, they have witnessed the group grow from a single steel trading company to a comprehensive industrial group integrating production processing, warehousing logistics, and new energy services. They have also fulfilled the commitment of "mutual benefit and common development" through their practical actions. In the future, the Shunchen sales team will continue to be market-oriented, take service as the main approach, deeply explore specialized fields, and innovate marketing models. They will contribute marketing strength to the group in building a demonstration steel plant with international competitiveness, and continue to write new glories on the road of high-quality development of the steel industry.